For each series, my task was to create the visual look and feel based on the narrative arc of the subject matter, often using abstract visuals as metaphors for purely conceptual topics, and launch the series across multiple platforms.
To generate understanding and excitement around each speaking series for a diverse and multicultural audience, through creating a new visual brand unique to each series.
The big idea
To get congregants excited about each speaking series, while providing an immediate emotional connection with the subject matter through creative and unique visual branding. My team and I installed each poster series as environmental touchpoints throughout the building, as well as using the series branding to develop email and social media campaigns, website content and presentation templates.
I facilitated in-depth conversations with the head pastor in order to understand the main concepts of each sermon series, and distilled those through a personal creative process to develop a visual look and feel that represented and communicated the main concepts of the series. I provided lo-fi sketches and initial visual concepts for feedback, iterating and honing the development of the brand with internal feedback from multiple sources until a concrete visual brand had been fully developed. I provided creative direction, utilizing our network of talented artists and designers, and created the series of posters as well as other visual elements needed for the branding and promotion of the series across multiple platforms.
A uniquely stylized, colorful and impactful visual brand for each speaking series, displayed in oversized posters throughout the building as well as digital spaces. Promoting and generating excitement while simultaneously increasing awareness and understanding of each speaking series.