Fogarty Innovation

Brand Identity, Visual Design, UI/UX Design


About the project

Full brand identity and web design for a nonprofit organization in the medtech space.

October 14, 2020
My role
Senior Art Director, UI/UX Designer

Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness. Fogarty Innovation came to Six Degrees for help with redesigning their brand identity, which the agency began by holding a series of branding workshops with core stakeholders at the organization. Together they collaborated to develop the brand’s promise and pillars, which informed the visual brand identity during each step of the process.

Once the brand promise and pillars were established, we began the process of designing logo options to present to the client. Of course, a brand’s logo is only a part of the overall branding look and feel, but as a starting point the logo sets the tone and spearheads the rest of the brand visual development. Here are some of the logo options we presented during this process.

Fogarty_logo trials
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As a  UI/UX designer, I began by designing wireframes for the website, and once these were approved by the client, I developed a simple design system with colors, typography, button design with different states, and repeatable patterns such as CTA blocks and the footer block. I created the blocks as master components that could be updated as each instance required.

As the hi-fidelity designs were being developed, I created interactive prototypes so all the stakeholders could weigh in on the user flow, content organization and final design.

Fogarty_website_design system
Here are some of the elements we created once the brand identity had been firmly established, including the brand guidelines.
Fogarty_brand guidelines-1
Fogarty_brand guidelines-2
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Fogarty illustration-icon-esignature
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