Fogarty Innovation

Brand Identity

Overview

About the project

Full brand identity for a nonprofit organization in the medical technology space.

Date
October 14, 2020
My role
Art director, visual designer

Understanding a brand’s true value is critical to its success – and that means taking a holistic approach in uncovering its uniqueness. Fogarty Innovation came to Six Degrees for help with redesigning their brand identity, which the agency began by holding a series of branding workshops with core stakeholders at the organization. Together they collaborated to develop the brand’s promise and pillars, which informed the visual brand identity during each step of the process.

Once the brand promise and pillars were established, we began the process of designing logo options to present to the client. Of course, a brand’s logo is only a part of the overall branding look and feel, but as a starting point the logo sets the tone and spearheads the rest of the brand visual development. Here are some of the logo options we presented during this process.
Fogarty – logo trials
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Here are some of the elements we created once the brand identity had been firmly established.
Fogarty brand guidelines-1
Fogarty brand guidelines-2
Fogarty brand guidelines-3
Fogarty brand guidelines-4
Fogarty brand guidelines-5
Fogarty brand guidelines-6
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Here are some of the elements we created once the brand identity had been firmly established.
Fogarty_letterhead
Fogarty illustration-icon-esignature
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Fogarty website-mockup
Fogarty website-wireframes
Fogarty website-design
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Fogarty website mockup-home
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