The Justice Conference Asia

Brand Identity / Graphic Design / Environmental Design
Campaign branding, environmental graphics and art installation for a global conference on social justice.
Project details
The Justice Conference Asia
April 30, 2015
Creative Director, Visual Designer, Artist

The Justice Conference Asia is an annual conference that brings together a network of advocates working in social justice around the world. I oversaw the branding and implementation of all the visuals needed for this three-day event, for two annual conferences. Along with creating the logo and theme, I designed and oversaw the setup of the environmental graphics, event signage and conference book.

As an extension of the brand expression, I had the unique opportunity to create a hanging art installation for the conference. The installation spanned the top of the stairwell into the main lobby, ushering the conference attendees into a unique sense of space and preparing them for the full conference experience.

I also designed the layout and oversaw production of the conference guide, an 88-page book that each conference attendee was given to user as a resource. The creative team integrated an informal human-centered design thinking approach to making changes to the guide year-over-year, in order provide a more useful book and improve the attendee experience.

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As the product lifecycle is still ongoing, we haven't yet reached the stage of analyzing sales and customer feedback yet. Without these metrics in place, we can determine that there are still rounds of iteration coming in the near future, and this will help continue to strengthen the efficiency and user satisfaction of this product. As my largest and most complex UI/UX project yet, this has been a learning experience for me, but I'm proud of the work I've done and the value I've been able to add to this product.

Pam Golafshar's expertise has been critical to the successful development of our application. She understands complex processes and is able to map and design with an eye towards both aesthetics and function. She has listened attentively to our specific needs and her insights for design impact on end user experience as well as for creating ready-to-market features have been invaluable for our team. From UI/UX to marketing designs, Pam has provided us with premium service from start to finish.

– David R. Wilson, Ph.D., CEO
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