Download PDFPamela Golafshar
Creative strategist and visual artist with over 20 years of experience, who understands the ins and outs of building and expressinga brand. Detail-oriented, skilled in blending storytelling and strategic thinking, with an ability to see the big picture and the smalldetails simultaneously. I enjoy leading by inspiration and hands-on visual design, and have an unending desire for learning new skills.
Experience
Senior Art Director
September 2019–present
Six Degrees | Scottsdale, AZ
Art direction, visual design and campaign strategy in a fast-paced agency setting. Responsible for spearheading creative strategy and hands-on design while collaborating with other business teams to deliver on clients’ campaign objectives.
- Produce high-quality work for B2B and B2C clients: branding and campaign identity, print collateral, digital media, advertising, websites, tradeshow materials, presentations, packaging, emails, banner ads, social media, video, animation, etc.
- Provide critical feedback to other team members: mentor junior designers and lead collaborative brainstorming sessions to empower and grow team members
- Develop branding and creative visuals for clinical trials, HCP and DTC campaigns
- Communicate clearly and thoughtfully: present visual concepts and provide rationale for design executions in order to build more effective collaboration
- Collaborate with stakeholders at all levels to ensure transparency and clear vision
- Projects include redesigning, wireframing, prototyping and overseeing the development of the agency’s own website, providing an improved user experience
- Clients include healthcare/pharma, insurance, etc.: Johnson & Johnson, Abbott, Stryker, Genentech, Align, Nationwide, ThermoFisher, QSR, Varian
Senior Graphic Designer, Contract
April 2019–September 2019
Yeager Marketing | Scottsdale, AZ
High-level design at an award-winning agency that provides marketing services for the B2B/SAAS technology industry.
- Produced print design, digital design, web design, social media, infographics, branding identity and campaign collateral to deliver on campaign objectives
- Met directly with clients and stakeholders to spearhead a brand identity project
- Clients included Dell, CenturyLink, Cisco, Riverbed, NetApp, Puppet, Pure Storage, Veeam, TechData, Weka
Creative Director
June 2018–March 2019
ITA Group | Remote
Developed communication strategies and provided creative direction to a team of project managers, art directors, writers, designers and video artists in a high-pressure agency environment.
- Created and implemented communications campaigns and incentive programs for clients to motivate and engage their employees, channel partners and customers
- Developed creative briefs that mapped campaign strategy and vision, ensuring alignment with the client’s brand and business objectives across multiple touchpoints
- Collaborated with multiple business teams to create work informed by data and user feedback, working with quantitative and qualitative user research to improve campaign effectiveness
- Managed campaign budgets and profitability on six-figure accounts
- Created unique experiential event concepts and large-scale signage plans for consumer and industry-related events including conferences, sales meetings and business events, ensuring brand cohesion and integrity
Creative Director
September 2015–June 2018
Zoe Organics | Remote
Creative direction, digital design, web design, graphic design, marketing and campaign strategy for a start-up consumer retail company.
- Created the visual branding in its entirety, ensuring brand integrity across multiple platforms including POP, website, social media, advertising, marketing collateral, photography and B2B sales presentations
- Developed the brand’s creative vision; created brand guidelines and brand assets to preserve the brand expression through all formats
- Participated in strategic business planning at the executive level, developing creative strategy in tandem with business strategy and goals
- Directed product and lifestyle photo shoots, adding to the visual brand library which also included the color palette, typography, tone of voice and a unique pattern for each product
- Created a full brand refresh, including website redesign, which helped increase sales by 30% YOY
Creative Director
September 2013–July 2015
The Vine | Hong Kong
Creative direction, communications strategy and brand management in an in-house non-profit organization.
- Creative direction and hands-on design; managed team’s productivity and schedule for print, digital, video, animation, social media, illustration and photography to ensure continuity with campaign vision
- Direct management of a culturally diverse team, providing leadership through coaching, collaboration and mentorship
- Responsible for spearheading creative pitches and overseeing budgets and growth for the team
- Developed thematic visual concepts and oversaw execution of environmental design, leading to increased audience engagement
- Grew the department into a full-service, in-house creative agency
- Organized and managed a team of volunteer creatives in the local community, empowering the development of new ideas and leading the execution of experiential events
- Hired and managed internal and third-party creative resources
- Developed the branding and provided creative direction for an international conference; integrated an informal human-centered design thinking approach to improve the attendee experience YOY
Leadership qualities
- Empowers team members
- Provides mentorship
- Communicates effectively
- Leads with authenticity / emotional intelligence
- Envisions possibilities
- Strategic / critical thinking
- Responsible / dependable
- Empathetic
- Current with industry trends
- Passionate about continuous improvement at all levels
Skills
- Flexible / adaptable
- Agile learner
- Motivated, driven to succeed
- Collaborative problem-solver
- Detail-oriented, project management skills
- Organization, time management
- Branding, advertising, marketing
- Visual design, graphic design, digital design, UI/UX design
- Extensive global travel
Software
- Adobe InDesign (LinkedIn Skills Assessment Badge: Top 5%)
- Adobe Illustrator (LinkedIn Skills Assessment Badge: Top 5%)
- Adobe Photoshop (LinkedIn Skills Assessment Badge: Top 15%)
- Adobe XD, Figma, Sketch
- WordPress, Webflow, HTML / CSS
- Microsoft Word, Excel, PowerPoint
- Communication / collaboration apps
Education/Certifications
Greenville University
September 1996–June 1997
Greenville, IL
Major: Music Theory & Composition
George Fox University
September 1994–May 1996
Newberg, OR
Major: Piano Performance
Google Professional UX Design Certificate
Currently enrolled
LinkedIn Learning:
March–December 2018
- UX Foundations
- UX Design
- Design Thinking
- Storytelling for Designers
- Critical Thinking
- Learning Design Research