Pamela Golafshar

Senior Art Director

• Produce high-quality work for B2B and B2C clients: branding and campaign identity, print collateral, digital media, advertising, websites, tradeshow materials, presentations, packaging, emails, banner ads, social media, video, animation, etc.
• Provide critical feedback to other team members: mentor junior designers and lead collaborative brainstorming sessions to empower and grow team members
• Develop branding and creative visuals for clinical trials, HCP and DTC campaigns
• Communicate clearly and thoughtfully: present visual concepts and provide rationale for design executions in order to build more effective collaboration
• Collaborate with stakeholders at all levels to ensure transparency and clear vision
• Projects include redesigning, wireframing, prototyping and overseeing the development of the agency’s own website, providing an improved user experience
• Clients include healthcare/pharma, insurance, etc.: Johnson & Johnson, Abbott, Stryker, Genentech, Align, Nationwide, ThermoFisher, QSR, Varian

Senior Graphic Designer, Contract

• Produced print design, digital design, web design, social media, infographics, branding identity and campaign collateral to deliver on campaign objectives
• Met directly with clients and stakeholders to spearhead a brand identity project
• Clients included Dell, CenturyLink, Cisco, Riverbed, NetApp, Puppet, Pure Storage, Veeam, TechData, Weka

Creative Director

• Created and implemented communications campaigns and incentive programs for clients to motivate and engage their employees, channel partners and customers
• Developed creative briefs that mapped campaign strategy and vision, ensuring alignment with the client’s brand and business objectives across multiple touchpoints
• Collaborated with multiple business teams to create work informed by data and user feedback, working with quantitative and qualitative user research to improve campaign effectiveness 
• Managed campaign budgets and profitability on six-figure accounts
• Created unique experiential event concepts and large-scale signage plans for consumer and industry-related events including conferences, sales meetings and business events, ensuring brand cohesion and integrity

Creative Director

• Created the visual branding in its entirety, ensuring brand integrity across multiple platforms including POP, website, social media, advertising, marketing collateral, photography and B2B sales presentations
• Developed the brand’s creative vision; created brand guidelines and brand assets to preserve the brand expression through all formats
• Participated in strategic business planning at the executive level, developing creative strategy in tandem with business strategy and goals
• Directed product and lifestyle photo shoots, adding to the visual brand library which also included the color palette, typography, tone of voice and a unique pattern for each product
• Created a full brand refresh, including website redesign, which helped increase sales by 30% YOY

Creative Director

• Creative direction and hands-on design; managed team’s productivity and schedule for print, digital, video, animation, social media, illustration and photography to ensure continuity with campaign vision
• Direct management of a culturally diverse team, providing leadership through coaching, collaboration and mentorship
• Responsible for spearheading creative pitches and overseeing budgets and growth for the team
• Developed thematic visual concepts and oversaw execution of environmental design, leading to increased audience engagement
• Grew the department into a full-service, in-house creative agency
• Organized and managed a team of volunteer creatives in the local community, empowering the development of new ideas and leading the execution of experiential events
• Hired and managed internal and third-party creative resources
• Developed the branding and provided creative direction for an international conference; integrated an informal human-centered design thinking approach to improve the attendee experience YOY

Leadership qualities

• Empowers team members
• Provides mentorship
• Communicates effectively
• Leads with authenticity / emotional intelligence
• Envisions possibilities
• Strategic / critical thinking
  
• Responsible / dependable
  
• Empathetic
  
• Current with industry trends
  
• Passionate about continuous improvement at all levels
  

Skills

• Flexible / adaptable
• Agile learner
• Motivated, driven to succeed
  
• Collaborative problem-solver
  
• Detail-oriented, project management skills
  
• Organization, time management
  
• Branding, advertising, marketing
  
• Visual design, graphic design, digital design, UI/UX design
  
• Extensive global travel
  

Software

• Adobe InDesign (LinkedIn Skills Assessment Badge: Top 5%)
• Adobe Illustrator (LinkedIn Skills Assessment Badge: Top 5%)
• Adobe Photoshop (LinkedIn Skills Assessment Badge: Top 15%)
  
• Adobe XD, Figma, Sketch
  
• WordPress, Webflow, HTML / CSS
  
• Microsoft Word, Excel, PowerPoint
  
• Communication / collaboration apps
  

Education/Certifications

Greenville University

George Fox University

Google Professional UX Design Certificate

LinkedIn Learning:

• UX Foundations
• UX Design
• Design Thinking
• Storytelling for Designers
• Critical Thinking
• Learning Design Research