Pamela Golafshar Portfolio

Sevan Website

Visual Design, UI/UX Design

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Overview

About the project

Full website redesign, including photo shoot and full design system.

Date

April 1, 2022

My role

Senior Art Director, Visual Designer

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The background

Sevan Multisite Solutions came to Six Degrees because they had recently undergone a brand refresh, and needed a new website with updated content that better represented who they are.

The process

The first step was to collaborate with the account team to build the site architecture and wireframes. I also started building elements of the design system.

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The solution

Partnering with cross-functional business teams and client stakeholders, we went through the process of refining the website designs, adding functionality and infusing the brand personality with each micro-interaction.

Click here to view a working hi-fidelity prototype.

I built working prototypes in XD and we went through several iterations of design and functionality, based on content and client feedback.

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I also flew out to the corporate office and some on-site locations with a team to art direct photo shoots, which provided a custom photo library of resources for the website and marketing collateral.

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I would have loved to include a more robust UX design process throughout this workflow, as I feel the site could have benefitted from UX research and user testing. Adding card sorting, journey mapping and usability testing to the process would allow the site to be more of a user-centered experience, allowing a richer experience for the brand's target audience and further building brand connection and loyalty.

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