As a Creative Director at ITA Group, I worked on a campaign pitch for one of our clients that provided a travel experience to members of their sales team, as a reward for meeting certain levels of achievement through the upcoming year.
My role in this campaign was to develop a communications timeline for delivering this incentive campaign and generating the excitement needed to sustain the campaign for the entire year. I would also be responsible for designing the campaign theme, logo and brand identity, which our creative team would use to develop the deliverable assets throughout the campaign.
