Sales incentive campaign

Campaign Strategy

Overview

About the project

As a Creative Director at ITA Group, I worked on a campaign pitch for one of our clients that provided a travel experience to members of their sales team, as a reward for meeting certain levels of achievement through the upcoming year.

Date
October 17, 2019
My role
Creative Director

My role in this campaign was to develop a communications timeline for delivering this incentive campaign and generating the excitement needed to sustain the campaign for the entire year. I would also be responsible for designing the campaign theme, logo and brand identity, which our creative team would use to develop the deliverable assets throughout the campaign.

No items found.
No items found.
Here is the timeline that I developed, showing the communication touchpoints for the campaign.
Communication timeline
Communication timeline - detail
These are the final pages in the pitch deck showing the proposed communication timeline, with examples of collateral from a previous travel incentive campaign that we had developed.
Communication timeline example - 1
Communication timeline example - 2
No items found.
Here are some additional pages from our pitch deck, for which I also designed the template, showing some options that our team recommended for travel destinations for this campaign.
Campaign pitch deck - 1
Campaign pitch deck - 2
Campaign pitch deck - 3
Campaign pitch deck - 4
Campaign pitch deck - 5
No items found.
No items found.