Nationwide

Campaign Identity

Overview

About the project

Campaign branding for an annual insurance conference, including communication materials: landing page, web banners and a thank-you card for attendees.

Date
October 30, 2020
My role
Art director, visual designer

Nationwide has an annual underwriting conference, and during the COVID-19 pandemic the 2020 conference was a virtual event. Six Degrees was brought on to develop branding for the conference communication materials, including a landing page, web banners and a thank-you card for attendees. Special attention was paid to the letters “E and S,” as E&S represents Excess and Surplus, a specialty in the insurance industry. Six Degrees wanted to provide the campaign with a secondary meaning to E&S, while keeping the playfulness and energy for the conference campaign branding.

As a team, we presented several options for campaign branding, which went through several iterations with stakeholder input until the final design was chosen.
Nationwide campaign_trials-1a
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The client chose the option they felt best embodied the spirit of the campaign, and the conference itself. From there, we developed all of the campaign materials.
Nationwide campaign_banner
Nationwide campaign_thank you card
Nationwide campaign_landing_mockup
Nationwide campaign_landing
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