Campaign branding for an annual insurance conference, including communication materials: landing page, web banners and a thank-you card for attendees.
Date
October 30, 2020
My role
Art director, visual designer
Campaign branding for an annual insurance conference, including communication materials: landing page, web banners and a thank-you card for attendees.
Nationwide has an annual underwriting conference, and during the COVID-19 pandemic the 2020 conference was a virtual event. Six Degrees was brought on to develop branding for the conference communication materials, including a landing page, web banners and a thank-you card for attendees. Special attention was paid to the letters “E and S,” as E&S represents Excess and Surplus, a specialty in the insurance industry. Six Degrees wanted to provide the campaign with a secondary meaning to E&S, while keeping the playfulness and energy for the conference campaign branding.
